- ISBN13: 9781435454293
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
A follow-up to the successful and acclaimed “Best Business Practices for Photographers”, this updated and expanded edition serves as an even more comprehensive guide to achieving financial success and personal satisfaction in your business as a photographer. Included in this new edition are sections on licensing your work, making the career change from a staff photographer to a freelancer, surviving an IRS audit, and more. This book includes best practices in intera… More >>
wonderful book, received it much sooner than I thought I would. Perfect condition, would order again anytime
Rating: 5 / 5
Every professional Photographer, regardless of style ,freelance or staff should read this & practice the principles contained.Best Book you will buy in the long term.
Rating: 5 / 5
…. for everyone who has a photography business or is starting one. Very detailed and good example cases.
Rating: 5 / 5
This book is very well written and is a must for those in business already and wanting to perhaps improve or for those wanting to get into the business. I am still mid reading the book (it’s over 500 pages) but everything I have read so far has either reaffirmed my knowledge in the area or has given me new tools and resources for being successful. I recommend while reading it and to begin implementing these concepts into your business and observe the wonderful effects.
Rating: 5 / 5
As a former client of John’s (as head of a PR team at a major agency, I hired him), I want to comment on the reviewer (of the first edition) who said that if you implement his approach, you need to have good diplomacy skills. Interestingly, he is so professional, buttoned up and clear about the value of and rights to his work, that he seems even MORE attractive than photographers who aren’t so demanding. First you assume his work is really really good if he can be that adamant about protecting its rights, and second you know for sure he won’t be late, sloppy, embarrass you in front of a client, charge you for add-ons you weren’t expecting, etc. While he is a very good photographer, there are others around. The combination of being a good photographer and a good businessman, however, puts his business up a few levels from competitors.
Just as “The Rules” was correct in its rather annoying assumption that playing hard to get seems to get people wanting you more, Harrington’s rules for photographers will make any professional photographer more attractive to his/her clients.
Rating: 5 / 5